Campaign Hub
The creative campaign workspace for Credit Mall — browse, review and approve concepts before production.
Washing Machines workspace live · 6 categories queued for build-out
Campaign Categories
7 total
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Washing & Laundry · Campaign Workspace
Laundry Made Easy.
Spend less time washing, more time living. Own a CML Twin Tub washing machine today and pay monthly with Credit Mall.
4Funnel Stages
16Ad Sets
64Creative Concepts
1Featured Products
4Customer Personas
Category Overview
Top load, front load and twin-tub washing machines that help Ghanaian households save time and effort through affordable, BNPL-friendly laundry solutions. Creative direction favours bright, clean laundry spaces, natural light and happy families over isolated product shots. This is the master template workspace — every funnel stage is organised into four Ad Sets, each holding four creative concepts.
Young Families
Working Professionals
Newly Married Couples
Students & Shared Homes
Core Messaging
Hero message: Laundry Made Easy.
Buying trigger: BNPL affordability, wash capacity, trusted brands.
Aspiration: Convenience, cleaner clothes, more family time.
Retention hook: Care tips, detergent picks, cross-sell accessories.
← Back to Ad Sets
Featured Products
Source: Notion — “Products Claude Database Ads” (1 verified SKU; more pending catalog entry)
Downloads
Reference & briefs
📘
Washing Machines Category PlaybookStrategy & funnel reference · v1.0
🎨
Creative Asset SpecificationExport sizes & brand rules · v1.0
🏷️
Brand Logo PackTransparent, white & BNPL lockups
🧾
QA Approval ChecklistPre-production sign-off · v1.0
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Refrigeration · Campaign Workspace
A Better Kitchen Starts Here.
Keep food fresher for longer. Own a Mitsui or Nexus fridge or freezer today and pay monthly with Credit Mall.
4Funnel Stages
16Ad Sets
64Creative Concepts
8Featured Products
Category Overview
Refrigerators, freezers and combi fridges that help Ghanaian households and small businesses preserve food better through affordable, BNPL-friendly ownership. Creative direction favours bright, modern kitchens, natural light and organised groceries over isolated product shots.
Young Families
Newly Married Couples
Working Professionals
Small Businesses
Core Messaging
Hero message: A Better Kitchen Starts Here.
Buying trigger: Monthly payment, energy efficiency, larger capacity, trusted brand.
Aspiration: Modern kitchen, healthier living, financial flexibility.
Retention hook: Care tips, accessories, cross-sell opportunities.
← Back to Ad Sets
Featured Products
Source: Notion — “Products Claude Database Ads” (8 verified SKUs)
Downloads
Reference & briefs
📘
Refrigeration Category PlaybookStrategy & funnel reference · v1.0
🎨
Creative Asset SpecificationExport sizes & brand rules · v1.0
🏷️
Brand Logo PackTransparent, white & BNPL lockups
🧾
QA Approval ChecklistPre-production sign-off · v1.0
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Mobile Phones · Campaign Workspace
Upgrade Your World.
Stay connected, capture every moment, work smarter. Own a Blackview smartphone today and pay monthly with Credit Mall.
4Funnel Stages
16Ad Sets
64Creative Concepts
5Featured Products
4Customer Personas
Category Overview
Smartphones built for students, professionals, entrepreneurs and content creators — accessible through flexible Buy Now, Pay Later financing. Creative direction favours real-life lifestyle, photography and productivity moments over isolated product shots. Uses the same Ad Set structure approved for Washing Machines — every funnel stage is organised into four Ad Sets, each holding four creative concepts.
Students
Young Professionals
Entrepreneurs
Content Creators
Core Messaging
Hero message: Upgrade Your World.
Buying trigger: Monthly payments, camera quality, storage, battery life, trusted brands.
Aspiration: Better cameras, faster performance, all-day battery, premium lifestyle.
Retention hook: Tips, accessories, software updates.
← Back to Ad Sets
Featured Products
Source: Notion — “Products Claude Database Ads” (5 verified SKUs)
Downloads
Reference & briefs
📘
Phones & Tablets Category PlaybookStrategy & funnel reference · v1.0
🎨
Creative Asset SpecificationExport sizes & brand rules · v1.0
🏷️
Brand Logo PackTransparent, white & BNPL lockups
🧾
QA Approval ChecklistPre-production sign-off · v1.0
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Smart TV & Audio · Campaign Workspace
Bring Every Moment to Life.
Experience cinema at home. Own a TCL Smart TV or Westpool Soundbar today and pay monthly with Credit Mall.
4Funnel Stages
16Ad Sets
64Creative Concepts
2Featured Products
Category Overview
Smart TVs, soundbars and home theatre systems that help Ghanaian households create immersive entertainment experiences through flexible, BNPL-friendly ownership. Creative direction favours premium living rooms, movie nights and match-day moments over isolated product shots.
Young Families
Football Fans
Gamers
Young Professionals
Core Messaging
Hero message: Bring Every Moment to Life.
Buying trigger: Screen size, picture quality, surround sound, smart features.
Aspiration: Cinema-quality experiences, memorable family moments.
Retention hook: Setup tips, streaming recommendations, accessories.
← Back to Ad Sets
Featured Products
Source: Notion — “Products Claude Database Ads” (2 verified SKUs)
Downloads
Reference & briefs
📘
Smart TV & Audio Category PlaybookStrategy & funnel reference · v1.0
🎨
Creative Asset SpecificationExport sizes & brand rules · v1.0
🏷️
Brand Logo PackTransparent, white & BNPL lockups
🧾
QA Approval ChecklistPre-production sign-off · v1.0
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Kitchen Appliances · Campaign Workspace
Cook Smarter. Live Better.
Save time in the kitchen. Own a Nexus, Sigma or Decakila appliance today and pay monthly with Credit Mall.
4Funnel Stages
16Ad Sets
64Creative Concepts
3Featured Products
Category Overview
Gas cookers, microwaves and air fryers that make everyday cooking faster, easier and more enjoyable through affordable, BNPL-friendly ownership. Creative direction favours bright contemporary kitchens, meal preparation and family moments over isolated product shots.
Young Families
Newly Married Couples
Working Professionals
Food Entrepreneurs
Core Messaging
Hero message: Cook Smarter. Live Better.
Buying trigger: Ease of use, energy efficiency, trusted brands.
Aspiration: Modern kitchen, healthier meals, time savings.
Retention hook: Recipes, maintenance tips, complementary appliances.
← Back to Ad Sets
Featured Products
Source: Notion — “Products Claude Database Ads” (3 verified SKUs)
Downloads
Reference & briefs
📘
Kitchen Appliances Category PlaybookStrategy & funnel reference · v1.0
🎨
Creative Asset SpecificationExport sizes & brand rules · v1.0
🏷️
Brand Logo PackTransparent, white & BNPL lockups
🧾
QA Approval ChecklistPre-production sign-off · v1.0
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Cooling & Refrigeration · Campaign Workspace
Stay Cool. Live Comfortably.
Beat the heat. Own a Sigma, Innova or Westpool split air conditioner today and pay monthly with Credit Mall.
4Funnel Stages
16Ad Sets
64Creative Concepts
3Featured Products
Category Overview
Split air conditioners that help homes and businesses stay comfortable through affordable, BNPL-friendly ownership. This is distinct from the Refrigeration workspace — focused purely on climate cooling, not food preservation. Creative direction favours bright, modern interiors and relaxed comfort over isolated product shots.
Homeowners
Working Professionals
Business Owners
Hospitality & Retail
Core Messaging
Hero message: Stay Cool. Live Comfortably.
Buying trigger: Energy efficiency, cooling performance, quiet operation.
Aspiration: Cool, comfortable living and working spaces.
Retention hook: Maintenance tips and servicing reminders.
← Back to Ad Sets
Featured Products
Source: Notion — “Products Claude Database Ads” (3 verified SKUs)
Downloads
Reference & briefs
📘
Cooling & Air Conditioning Category PlaybookStrategy & funnel reference · v1.0
🎨
Creative Asset SpecificationExport sizes & brand rules · v1.0
🏷️
Brand Logo PackTransparent, white & BNPL lockups
🧾
QA Approval ChecklistPre-production sign-off · v1.0
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Home Living · Campaign Workspace
Create the Home You Love.
Comfort meets style. Own an Ashfoam mattress today and pay monthly with Credit Mall.
4Funnel Stages
16Ad Sets
64Creative Concepts
1Featured Product
Category Overview
Mattresses and home furnishings that help customers create beautiful, comfortable homes through flexible, BNPL-friendly ownership. Creative direction favours premium interiors, warm lighting and complete room settings over isolated furniture pieces.
Newly Married Couples
Young Families
Homeowners
Landlords & Developers
Core Messaging
Hero message: Create the Home You Love.
Buying trigger: Monthly payments, quality, durability.
Aspiration: Stylish, comfortable and welcoming homes.
Retention hook: Styling and care tips, cross-selling.
← Back to Ad Sets
Featured Products
Source: Notion — “Products Claude Database Ads” (1 verified SKU; more pending catalog entry)
Downloads
Reference & briefs
📘
Home Living Category PlaybookStrategy & funnel reference · v1.0
🎨
Creative Asset SpecificationExport sizes & brand rules · v1.0
🏷️
Brand Logo PackTransparent, white & BNPL lockups
🧾
QA Approval ChecklistPre-production sign-off · v1.0
Creative Library
Every reference concept across live categories, in one visual gallery.
Copy Library
Reusable headlines, CTAs and captions pulled from every concept.
Products
Live from the Notion Product Database. Official product images and pricing are the source of truth.
Downloads
Briefs, specs and brand assets referenced across the Campaign Hub.
📘
Washing Machines Category PlaybookStrategy & funnel reference · v1.0
🎨
Creative Asset SpecificationExport sizes & brand rules · v1.0
🏷️
Brand Logo PackTransparent, white & BNPL lockups
🧾
QA Approval ChecklistPre-production sign-off · v1.0
🧠
AI Prompt LibraryReusable image & video prompt templates
📐
Campaign Workspace Design StandardGoverning spec for this Hub · v1.0